Data driven decision making (DDDM) in airline management: Einar Ingvi Andrésson, Manager Fuel Efficiency at Icelandair explains how it's done and what it delivers.
How to decide what data is needed?
Why digging deep into the data is key?
The impact of data driven decision maketing on cost index, Engine-Out Taxi-In or Continuous Descent Approach
What it delivers for Icelandair
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